James Mathison, Author at Labiotech.eu

About

Freelance copywriter with a BSc in Biology. My fascination with the natural world drove by studies, but I discovered I had more talent for writing than lab work. I moved to Poland and honed my skills working for tech startups in the booming local scene. Now, back in the UK, I’m bringing together both my fascination and my talent to support life science companies through content marketing services.

Articles by James Mathison

Expert Advice 30 Jul 2019

How to Build a Winning Life Science Content Marketing Strategy

The data are in. Content works. As the internet matured, buyers in all industries began educating themselves before making a buying decision. When prospects get in touch with you, they’ve likely made up their mind already. How, then, can you affect their decision? “Publish or perish” has been standard advice for scientists since the early […]

July 30, 2019 - 12 minutesmins - By James Mathison

Expert Advice 30 Jan 2019

Life Science Email Marketing Best Practices on a Limited Budget

Email marketing is almost as old as the internet itself, and it’s just as relevant to modern businesses. To be in possession of someone’s email (especially when they want you to have it), means you have a direct line to their mind. Every economically active demographic uses email. Despite every kind of challenge […]

January 30, 2019 - 8 minutesmins - By James Mathison

Expert Advice 28 Nov 2018

How to Track the ROI of Your Life Science Digital Marketing Campaigns

Digital marketing is powerful. Content marketing, in particular, is proving to yield incredible results. According to Demand Metric, content marketing costs 62% less than traditional marketing while generating roughly 3 times as many leads. You don’t want to rely on averages, however. Why implement a strategy and just hope that it works? You might […]

November 28, 2018 - 10 minutesmins - By James Mathison

Expert Advice 27 Sep 2018

How to Build an Outstanding Personal Brand in the Biopharma Industry

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos Your personal brand is essentially your professional reputation, publicised. In this crazy century, every individual has become the writer, editor, and creative director of their own publication. The internet has made the wisdom of company branding […]

September 27, 2018 - 9 minutesmins - By James Mathison

Expert Advice 30 Aug 2018

7 Ingredients a Life Science Infographic Needs to Go Viral

Infographics enjoyed a hay day in the early 2010s. They were a fresh idea and a welcome change to the standard blog post format which the internet was already flooded with. They worked so well in catching the consumers’ attention, that their decline came as quickly as their rise. As with any new medium, […]

August 30, 2018 - 9 minutesmins - By James Mathison

Expert Advice 11 Jul 2018

How Successful Life Science Businesses Generate Their Leads with “White Paper Marketing”

The life science sector is full of ambitious professionals who are both overwhelmingly busy and voracious learners. This presents a problem and an opportunity. If you can employ educational marketing to your market, leaving your readers significantly more informed on an important issue than before they found you, you can position yourself as a […]

July 11, 2018 - 9 minutesmins - By James Mathison

Expert Advice 5 Jun 2018

7 Life Science Marketing Trends That Blew Up in 2018 & How to Use Them

Life science and pharmaceutical companies are notoriously cautious toward digital trends. Perhaps you have experienced this in your own company. You may have tried to push a marketing strategy that is almost old-hat in other industries by now, like email autoresponders, only to hear something along the lines of, “We’ve always done it how we’re […]

June 5, 2018 - 15 minutesmins - By James Mathison

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The twelve hottest biotech companies in the Boston area

Biotech bankruptcies: what to expect in 2024 following a record year?

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RNA editing set to take off: could it outperform gene editing?

Future of cancer treatment: what will therapy look like in 2034?

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