Helping Biotech companies become more visible is what we do every day — here’s a case study of how we successfully helped GEG-Tech.
GEG-Tech is specialized in customized design and production of lentiviral vectors. Thanks to our solution, we helped brought more visitors to their website. The campaign was a great success, leading this company increase its sales and close a deal with a major pharma.
When GEG-Tech approached us, the initial goal was to promote its market place for lentiviral vectors. One important aspect for them was to educate people on the role of these vectors in biotech.
We concluded that the best option would be to promote their platform through a sponsored post (if you want to find out more about what these are, read my previous post on native advertising).
We finally decided on the following title:
During our discussions with GEG-Tech, we discovered that they were launching new vectors dedicated to CAR-T therapies — that is, genetic engineering T-cells for immuno-oncological applications. CAR-T is hugely hyped at the moment for its potential to cure cancer, so it was obvious for us to build the article around this topic.
The goal of the article was to educate people on the specific role of lentiviral vectors in the creation of CAR-Ts (I invite you to read it here), and the last part of the article was dedicated to the advantages of GEG’s vectors. We also integrated links redirecting to their CAR-T page to bring visitors to their website.
Part of the value of a sponsored post is that it can be easily spread online to increase reach of the company and its technology. That’s what we did with this article: we publicized it on our social media pages and newsletter, as well as through banners that redirect to the article like this one:
GEG-Tech also shared the article in its own community, thus reinforcing its network and boosting its credibility with quality content related to their product.
And now the impressive results…
Since the publication of our article, the online traffic of GEG-Tech has broken the records! The week of publication, the average traffic to the company’s website increased by 289%! The CAR-T article on their website has become a real sales driver, as it has generated 8% of their total online sales and 11% of their total contacts!
50% of the traffic on their CAR-T page was generated by Labiotech.eu
The value here goes further beyond the numbers: this article has generated additional valuable outcomes!
It earned GEG-Tech a spot at the BIO International Convention, the biggest biotech event in the world held annually in the US. During the event, the team was able to close an important deal with a Big Pharma, which heard about GEG-Tech thanks to our article.
Sponsored posts are a great way to advertise a company. The benefits, while perhaps not immediately quantifiable, can be huge and visible on a longer term than other advertising methods.